Friday, October 5, 2012

Apple Inc (AAPL); iOS 6′s New App Passbook Continues To Gather Traction

It might seem a long time ago that Apple Inc (NASDAQ:AAPL) changed the music industry forever but for those who remember what it was like to have to pay for a full album that had some songs you would never listen to more than once, it doesn’t seem that far from human memory. The generations to come will always appreciate the state the Music industry is in today and a lot is owed to Apple Inc (AAPL) for it. Apple Inc, on the other hand, is satisfied with changing just one industry; its iconic products have had a huge impact on just about every industry there is with JC Penny mimicking the Apple Store experience. It now looks like it is now headed for the credit card industry.
Apple Inc passbook AppPassbook which was introduced in Apple Inc (NASDAQ:AAPL)’s iOS 6 and came pre-loaded with a few goodies. American Express was one of the first credit card companies to start supporting it and Starbucks soon followed (though support is currently limited to the US). And it’s not done yet; Passbook is continuing to expand to beyond just boarding passes. MacDonalds has added support for the app in France, American Airline, AirBnB and Eventbrite are also available and Kiip seems to be on its way too.

At this point, it is safe to say that while Maps in iOS 6 might have distracted a lot of people from what’s good about the new OS, Passbook  is an app that is going to make a lot of people realize that Apple Inc (AAPL) has indeed knocked another one out of the park. At the rate new services are adding support for Passbook, it shouldn’t be long before someone thinks up of a secondary market around the app. For those that thought it was just good enough for coupons, boarding passes and movie tickets, a hot cup of Starbucks’ coffee will tell you otherwise once you’ve paid for it using your phone.

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