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Thursday, January 31, 2013
Facebook Unveils Gift Card Users Can Send to Other Members
Facebook Inc. (FB), operator of the most popular social-networking service, unveiled a new service that lets users give gift cards to other members for purchases at retailers and restaurants.
The card can be used at four businesses, including Target Corp. (TGT) and Jamba Juice Co., Facebook said on its website. With the new service, users select gift amounts to be put on the card to be to sent their friends. Then, the recipient is immediately notified of the present and receives the card in the mail a few days later.
Facebook is investing in new products to attract users and keep them on the site longer. Earlier this month, the company announced a revamp of its search service that lets members find information on people, places, photos and interests. Last year, Facebook debuted tools that let members purchase physical gifts for friends on the site.
The latest gift feature works for members in the U.S. and the refillable cards can carry balances from multiple businesses in varying amounts. The cards can also be used for LVMH Moet Hennessey Louis Vuitton SA’s Sephora cosmetics chain and for Darden Restaurants Inc. (DRI)’s Olive Garden eateries.